A marketing system for founders who’d rather build than guess.
THE FLYWHEEL FORMULA
You didn’t start your business to become a marketer. But if the right people don’t hear about it, it won’t grow.
The Flywheel Formula gives you the clarity, frameworks, and structure to build a marketing strategy that fits your business and drives traction — without wasting time, energy, or money on half-baked ideas.
You’ve built something great, but getting people to care feels impossible.
You’ve poured everything into your product — late nights, early mornings, all the ideas. But somewhere between building and selling, the momentum stalled. You’ve tried the posts, the ads, the “growth hacks.” You’ve hired agencies that promised silver-bullet solutions, only to end up with pretty decks and little to show for it.Here's the truth... It's not that you’re not bad at marketing. You’ve just been sold it backwards.Most founders are told to do more: post more, spend more, try every channel, hire another agency. But no one ever shows you how to think strategically about what will actually move your business forward. So you keep guessing — and it keeps not working.This programme isn’t about changing your day job or turning you into a marketer. It’s about giving you the knowledge, structure, and intel you need to make marketing work for your business, in the early days — for you, your product, and your budget.Because you don’t need another agency selling you the dream — you need a system that helps you understand what drives growth, where to focus, and how to build real traction, step by step.
Does this sound like you?
Marketing always falls to the bottom of the to-do list… and then falls off.
You mean to post. You plan to write that email. But between running the business, putting out fires, and remembering to eat lunch, marketing never quite makes it to the top. Then three weeks go by, and suddenly you’re wondering if anyone even knows your business exists.
You feel like you've tried everything and nothing seems to stick.
You’ve dabbled in ads, spent hours on content, maybe even paid for a campaign that looked promising but went nowhere. Every week it’s a new “this might work” moment followed by… silence. It’s not that you’re not trying — it’s that you’ve been throwing darts without a target.
You’re starting to wonder if your product’s the problem.
You’ve built something good — you know it solves a real need — but without the right people seeing it, it’s hard not to doubt yourself. The truth? It’s not your product. It’s your marketing. You just need to stop guessing and start structuring.
If that struck a cord, you're in the right place.
What the formula covers.
This isn’t just theory. It’s an opportunity to dive into the ultimate startup marketing playbook rooted in Product Marketing fundamentals & built from the trenches. Here’s what we cover:
How to think about marketing like a successful founder
Learn the common traps founders fall into, and how to shift from random tactics to a repeatable system.
How to speak your customers language, so they listen
Get crystal clear on your target audience, their motivations, and what actually makes them buy.
Write messaging that actually converts
We'll show you how to turn your features into benefits that resonate, and write messaging that feels natural and makes people buy.
How to choose channels to hit your marketing goals
Stop waiting your time on tactics and channels that don't move the needle, we'll help you map our the right focus areas for your business, and guide you on how to use them!
Set a marketing plan that works for you
Set up a simple, sustainable plan for marketing that builds traction over time, and that you can stick to, even when you’re busy running the business.
Understand the metrics that matter
Learn to stop tracking vanity metrics and start tracking progress that actually drives sales, growth, and confidence.
What's makes us different?
This isn't another “how to post on Instagram” course — we help founders stop guessing and start marketing strategically, so every action actually moves the business forward.
Built for founders, not marketers
Most marketing courses are made for people who already know marketing. This one’s made for you — the founder juggling ten other things but needing to get results. No jargon, no BS. Just clear, explanations of what works and why.
6-months of online support
This is a plug-in system. You’ll build your strategy while you go — not after a 10-hour lecture. And as you go you'll have me by your side over Slack to guide your from “stuck” to “scaling", whilst making sure you're making the most of this investment.
What's Included?
Most marketing courses are made for people who already know marketing. This one’s made for you — the founder doing ten other things and just trying to get results. That's why we make sure there's Zero jargon, zero BS. Just clear, founder-friendly explanations of what works and why.
6 core modules: Video lessons, frameworks, and step-by-step exercises you can apply instantly.
Templates & toolkits: Messaging maps, customer insight frameworks, channel scorecards, and campaign planners — everything you need to move fast.
3-months of coaching: 1:1 online coaching to make sure you put the content to good use and get the most out of your purchase. (optional add-on)
Live founder clinics (optional): Join group calls for tailored feedback, Q&A, and accountability.
Founder community: A private space to share ideas, get advice, and learn from others going through the same journey.
Lifetime access + updates: You’ll always get the latest versions of every template, system, and lesson.
Your investment
All options provide you with lifetime access to the formula and growing library of supporting resources.
RESOURCES ONLY
£1250
One off payment to get lifetime access to the formula and ever growing library of resources along with access to our growing community.
RESOURCES + COACHING
£3200
Get all the resources + 3-months of hands on 1:1 coaching to ensure you put everything you're learning into action. (Spaces limited)
Payment plans available. T&C's Apply
Developed by Georgie; founder, turned marketer... turned founder again.
Meet Georgie. 3 x founder and the brains behind the Flywheel Formula.After launching her first startup at 21, Georgie realised something fast — building a great product wasn’t enough. Without a clear marketing strategy, growth felt like guesswork. So she moved to London, stepped into marketing strategy roles, and spent the next decade helping startups figure out how to turn good ideas into scalable businesses.Her brain works in systems and formulas — turning chaos into clarity and structure into success. She’s spent years building processes that simplify the messy middle of marketing: what to focus on, what to ignore, and how to make consistent progress without burning out or wasting budget.That’s why she built The Flywheel Formula — a playbook to help founders go from “I’ve built something great” to “I know exactly how to get it into people’s hands.”It’s everything she wished she’d had when she was starting out — distilled from 10+ years of startup experience and refined into a clear, repeatable system that actually works.
Ready to stop twiddling your thumbs and actually make this business happen?
These founders are proof it works
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